Improving Shopper and Brand Loyalty Through Retail Media and Gamification Partnerships

Gamification tactics most frequently utilized are
Instant Win, Collect & Win and Digital/Online Play

Instant Win

  • Immediate Gratification
  • Simplicity leads to increased participation

Collect & Win

  • Continuity building
  • Appealing to broad based demographics, especially families

Online, Digital & Social Media Participation

  • Accelerate DIGITAL ID Registrations
  • Increase Frequency of DIGITAL ID use at register
  • Condition DIGITAL Clipping Behavior & Redemption
  • Generate Vendor Redemptions/DIGITAL Data

Who We Are

Since our founding in 1995, Creative Promotional Solution (CPS) has developed customized marketing & merchandising programs that deliver increased customer engagement & retention, visit & purchase frequency, and strengthened vendor & other partner relationships. Our retail clients have included Albertsons Companies, Delhaize/Food Lion, Harris-Teeter, Meijer, Rite Aid, The Save Mart Companies, Tops Friendly Markets, and Whataburger to name a few.

And on the licensing front, we have collaborated with companies such as Hasbro (MONOPOLY, The Game of Life®, Clue® and Yahtzee®), Fanatics, Shutterfly, Red Box, Universal Studios, and Buena Vista Home Video/Disney as well as leveraging our clients’ existing sponsorships with teams from the NFL, MLS, Nascar and the NCAA.

Why have CPS-designed programs been so successful?

  • Create loyal shopping behavior across a defined promotional period

  • Deploy Engaging and Iconic themes that appeal to a broad customer spectrum

  • Emphasize bigger baskets

  • Create a FUN, engaging and lively store environment

  • Increase item movement

  • Differentiate from competition

You've probably already played our games!

We've worked with some of the biggest grocers to bring you real prizes with real winners!